market-analysis-patterns

SKILL.md

Frameworks for sizing markets, analyzing competition, and understanding industry dynamics.

| TAM | Total market demand globally | All project management software: $10B | | SAM | Your target segment | Enterprise PM software in North America: $3B | | SOM | What you can realistically capture | First 3 years with current resources: $50M |

| Opportunities | SO Strategies: Use strengths to capture opportunities | WO Strategies: Overcome weaknesses to capture opportunities | | Threats | ST Strategies: Use strengths to mitigate threats | WT Strategies: Minimize weaknesses and avoid threats |

TAM/SAM/SOM market sizing, Porter's Five Forces, competitive analysis, and SWOT frameworks. Use when sizing market opportunities, analyzing competition, or assessing industry dynamics. Source: yonatangross/orchestkit.

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