running-marketing-campaigns

SKILL.md

Plan, execute, and measure digital marketing campaigns across content, social, email, and analytics.

Plan Content Calendar Essential fields: Title, Target keyword, Funnel stage (TOFU/MOFU/BOFU), Format, Owner, Publish date, Distribution channels.

| Plan content strategy | content-strategy.md | Topic clusters, calendars, funnel mapping, repurposing | | Execute social media | social-media.md | Platform tactics, posting times, engagement benchmarks | | Build email campaigns | email-marketing.md | Sequences, subject lines, segmentation, deliverability |

Plans, creates, and optimizes digital marketing campaigns including content strategy, social media, email marketing, SEO, and AI visibility (GEO). Generates UTM parameters and tracking URLs. Helps develop go-to-market strategies, campaign messaging, content calendars, and performance measurement frameworks. Use when asked to "create a marketing campaign", "plan content strategy", "build email sequences", "set up UTM tracking", "analyze marketing metrics", "launch a product", "optimize for SEO", "improve AI visibility", "optimize for voice search", "set up IndexNow", "check accessibility for SEO", or "create social media previews". Supports both marketing beginners and experienced marketers needing templates. Source: spillwavesolutions/running-marketing-campaigns-agent-skill.

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