copy-validator

SKILL.md

Ruthlessly assess sales copy against Russell Brunson's Hook-Story-Offer framework combined with classic direct response principles. Score objectively, expose weak points, provide rewrites.

Brunson's Core Principle: "The hook grabs them, the story connects them, the offer converts them."

| Hook Power | 2x | Does the headline stop and engage? | | Story Resonance | 1.5x | Does the story create emotional connection? | | Proof Stacking | 1.5x | Is there enough evidence to believe? | | Offer Presentation | 2x | Is the offer clear and desirable? | | Urgency/Scarcity | 1x | Is there a reason to act NOW? |

Use this skill when users need to validate sales copy, landing page text, email sequences, or marketing messaging. Activates for "validate my copy," "is my copy good," "rate my headline," or when checking copy quality before publishing. Source: shipshitdev/library.

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