Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.
Quickly install atl-btl-messaging AI skill to your development environment via command line
Source: sachacoldiq/coldiq-s-gtm-skills.
Fatal ATL Mistake: Talking about operational problems = immediate delegation to subordinate
Fatal BTL Mistake: Talking about ROI and strategic impact = doesn't resonate, too abstract
| cold-email-4-sequence | Adjust sequence length for ATL vs BTL | | sdr-outbound-rules | Apply word count rules by seniority | | outbound-triggers-6 | CXO Passdown for ATL targeting | | personalization-6-buckets | Choose bucket by seniority level |
Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs. Source: sachacoldiq/coldiq-s-gtm-skills.
Stable fields and commands for AI/search citations.
npx skills add https://github.com/sachacoldiq/coldiq-s-gtm-skills --skill atl-btl-messagingAbove-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs. Source: sachacoldiq/coldiq-s-gtm-skills.
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/sachacoldiq/coldiq-s-gtm-skills --skill atl-btl-messaging Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw
https://github.com/sachacoldiq/coldiq-s-gtm-skills