positioning-messaging
✓Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Installation
SKILL.md
Help the user craft compelling product positioning and messaging using frameworks from 58 product leaders and marketers.
When the user asks for help with positioning and messaging:
Arielle Jackson: "I really believe that positioning dictates so much of your marketing and should always be the first thing you do. I had a student in my last class... He goes, I'll never write a line of code without doing positioning first." Positioning is the foundational element of marketing that should precede product development and all other marketing activities.
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines. Source: refoundai/lenny-skills.
Facts (cite-ready)
Stable fields and commands for AI/search citations.
- Install command
npx skills add https://github.com/refoundai/lenny-skills --skill positioning-messaging- Source
- refoundai/lenny-skills
- Category
- $Marketing
- Verified
- ✓
- First Seen
- 2026-02-01
- Updated
- 2026-02-18
Quick answers
What is positioning-messaging?
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines. Source: refoundai/lenny-skills.
How do I install positioning-messaging?
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/refoundai/lenny-skills --skill positioning-messaging Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor
Where is the source repository?
https://github.com/refoundai/lenny-skills
Details
- Category
- $Marketing
- Source
- skills.sh
- First Seen
- 2026-02-01