strategic-narrative
✓Use when asked to "strategic narrative", "Andy Raskin", "tell our company story", "write a pitch deck", "explain why customers should care", or "movement narrative". Helps craft compelling narratives that define movements rather than just selling products. The Strategic Narrative framework (created by Andy Raskin) transforms pitches from feature lists into stories about change.
SKILL.md
Strategic Narrative is a framework for crafting the one story that drives everything: sales, marketing, product, fundraising, and recruiting. The core insight: don't pitch your product as the solution to a problem — position it as the path to winning a new game the world is playing.
The traditional pitch structure is what Andy Raskin calls "the arrogant doctor": You have a problem, I have a solution, let me tell you why mine is better. This sets you up for feature comparison and bragging.
Strategic Narrative flips this entirely. Instead of leading with pain points, you lead with a shift in the world — from an old game to a new game. You're not selling a treatment; you're defining a movement and inviting people to join.
Facts (cite-ready)
Stable fields and commands for AI/search citations.
- Install command
npx skills add https://github.com/pmprompt/claude-plugin-product-management --skill strategic-narrative- Category
- </>Dev Tools
- Verified
- ✓
- First Seen
- 2026-02-17
- Updated
- 2026-02-18
Quick answers
What is strategic-narrative?
Use when asked to "strategic narrative", "Andy Raskin", "tell our company story", "write a pitch deck", "explain why customers should care", or "movement narrative". Helps craft compelling narratives that define movements rather than just selling products. The Strategic Narrative framework (created by Andy Raskin) transforms pitches from feature lists into stories about change. Source: pmprompt/claude-plugin-product-management.
How do I install strategic-narrative?
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/pmprompt/claude-plugin-product-management --skill strategic-narrative Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor
Where is the source repository?
https://github.com/pmprompt/claude-plugin-product-management
Details
- Category
- </>Dev Tools
- Source
- skills.sh
- First Seen
- 2026-02-17