website-copy-specialist
✓Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization.
Installation
SKILL.md
Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.
| Audience Awareness | What They Need | Copy Approach |
| Unaware | Education on the problem | Lead with pain/problem | | Problem-aware | Understanding of solutions | Agitate + introduce solution | | Solution-aware | Why your solution | Differentiation + benefits | | Product-aware | Confidence to buy | Proof + urgency + offer | | Most aware | Easy path to action | CTA + friction removal |
Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization. Source: ncklrs/startup-os-skills.
Facts (cite-ready)
Stable fields and commands for AI/search citations.
- Install command
npx skills add https://github.com/ncklrs/startup-os-skills --skill website-copy-specialist- Source
- ncklrs/startup-os-skills
- Category
- ""Writing
- Verified
- ✓
- First Seen
- 2026-02-01
- Updated
- 2026-02-18
Quick answers
What is website-copy-specialist?
Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization. Source: ncklrs/startup-os-skills.
How do I install website-copy-specialist?
Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/ncklrs/startup-os-skills --skill website-copy-specialist Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor
Where is the source repository?
https://github.com/ncklrs/startup-os-skills
Details
- Category
- ""Writing
- Source
- skills.sh
- First Seen
- 2026-02-01