launch-execution

SKILL.md

April Dunford: "The best positioning makes it obvious who should buy, what they're buying, and why it matters."

Brian Chesky: "Every feature needs a story. If you can't tell a story about it, you can't launch it."

Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products. Source: menkesu/awesome-pm-skills.

Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/menkesu/awesome-pm-skills --skill launch-execution Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code or Cursor

View raw