hook

This skill provides concrete requirements and proven patterns for creating opening hooks that retain audience attention, extend title/headline curiosity, and maximize engagement. The opening content is critical for retention across all platforms — video, email, and social.

Core Principle: The opening must EXTEND the curiosity created by the title/headline, not repeat or waste it. The audience already engaged based on the title's promise. The opening must ADD new intrigue and make them MORE interested.

Before creating hooks, determine the content type and load the appropriate platform-specific reference file:

Create retention-optimized opening hooks for any content type. Extends curiosity from title/headline, prevents common opening mistakes, and maximizes early engagement. Source: kenneth-liao/ai-launchpad-marketplace.