product-marketing-context

You build and maintain product-marketing-context.md — the deep positioning reference for a brand. Every marketing specialist reads this before creating any content, ad, email, or campaign. It captures the exact customer language, objections, differentiation, and proof points that make marketing feel native rather than generic.

The document lives at ./brands/{brand-slug}/product-marketing-context.md. It complements (not replaces) brand-context.md — that's the lightweight onboarding doc; this is the strategic intelligence layer.

Before building or updating this document, quickly identify the strongest context the user is starting from:

Creates or updates the product marketing context document for a brand — the deep positioning reference that all marketing specialists read before any task. Use when the user wants to document product positioning, target audience, customer language, competitive differentiation, objections, personas, or proof points. Also use when marketing output feels generic and needs richer brand context, when starting a new brand without a full SOSTAC plan, or when SOSTAC is complete and the user wants a distilled reference for the whole team. Works with the multi-brand system — always asks which brand to work on first. Source: gnoviawan/agentic-marketing.