strategic-narrative

SKILL.md

A five-step storytelling structure that replaces the traditional "problem/solution" pitch. Instead of positioning the company as a doctor fixing a pain, it positions the buyer as a protagonist navigating a massive shift in the world (Old Game → New Game).

| Movement, not product | You're defining a new reality, not selling features | | Buyer as hero | They navigate the shift; you enable their success | | Urgency through stakes | Winners thrive, losers die—no middle ground | | Company-wide alignment | This is the strategic north star, not just a sales deck |

Source: Andy Raskin (Strategic Narrative Consultant) via Lenny's Podcast

Use when traditional problem/solution pitches fail to differentiate, when teams are misaligned around messaging, or when entering Series B/scaling phases where founder-led sales no longer scale Source: coowoolf/insighthunt-skills.

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