Diagnose and reverse traffic loss on existing pages using the decay triage framework: refresh, consolidate, redirect, or retire.
If the user doesn't know which pages are declining, suggest checking Google Search Console → Performance → Pages, sorted by click change over the last 6 months.
Content decay happens when a page gradually loses search traffic over time. Common signals:
Diagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief. Source: calm-north/seojuice-skills.