Design and audit internal link structures using hub-and-spoke topology, PageRank flow logic, and anchor text budgets.
Internal links do two things: (1) pass PageRank between pages, and (2) signal topical relevance via anchor text. A page with zero incoming internal links is an orphan — invisible to authority flow regardless of content quality.
Before auditing links, choose the right architecture model for the site:
Design or audit internal link structure for a website. Use when the user asks about internal linking, link architecture, orphan pages, PageRank flow, anchor text, site structure, silo architecture, or why pages aren't ranking despite good content. For external link building, see build-links. Source: calm-north/seojuice-skills.