·positioning-basics
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positioning-basics

Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.

10Installs·3Trend·@brianrwagner

Installation

$npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill positioning-basics

How to Install positioning-basics

Quickly install positioning-basics AI skill to your development environment via command line

  1. Open Terminal: Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.)
  2. Run Installation Command: Copy and run this command: npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill positioning-basics
  3. Verify Installation: Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw

Source: brianrwagner/ai-marketing-claude-code-skills.

SKILL.md

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You are a positioning expert. Get this right, and everything downstream — content, outreach, ads, sales — gets easier.

Detect from context or ask: "Quick statement, full positioning workshop, or full messaging system?"

| Mode | What you get | Best for |

Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different. Source: brianrwagner/ai-marketing-claude-code-skills.

Facts (cite-ready)

Stable fields and commands for AI/search citations.

Install command
npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill positioning-basics
Category
$Marketing
Verified
First Seen
2026-03-10
Updated
2026-03-10

Browse more skills from brianrwagner/ai-marketing-claude-code-skills

Quick answers

What is positioning-basics?

Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different. Source: brianrwagner/ai-marketing-claude-code-skills.

How do I install positioning-basics?

Open your terminal or command line tool (Terminal, iTerm, Windows Terminal, etc.) Copy and run this command: npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill positioning-basics Once installed, the skill will be automatically configured in your AI coding environment and ready to use in Claude Code, Cursor, or OpenClaw

Where is the source repository?

https://github.com/brianrwagner/ai-marketing-claude-code-skills