Launch based on the size of the bet, not the size of your ambition. Most features deserve a silent or soft launch. Save the big-bang for genuinely new products or major pivots. Linear's principle: launch early, launch often, launch multiple times.
Tier 1: Silent Launch Ship it, turn it on, see what happens. No announcement.
Use for: Bug fixes, minor improvements, internal tools, infrastructure changes, experiments.
Plan product launches with the right tier and coordinated checklists. Use when asked to plan a launch, coordinate a release, prepare for go-to-market, or figure out how to announce a new feature or product. Covers silent, soft, and big-bang launch tiers. Source: assimovt/productskills.