Most Microsoft Ads accounts start as Google Ads imports. Critical validation:
These features are exclusive to Microsoft Ads — evaluate adoption:
| Multimedia Ads | Image-rich search ads with visual elements | Medium | | Action Extension | CTA button directly in search ad | Medium | | Filter Link Extension | Filterable category links in ad | Low | | LinkedIn Profile Targeting | Target by company, industry, job function | High (B2B) | | Copilot Chat Placement | Ads within Copilot conversations | High |
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads", or "Microsoft campaign". Source: agricidaniel/claude-ads.