designing-surveys

Help the user design effective surveys using frameworks from 9 product leaders who have built rigorous research and feedback systems.

Judd Antin: "NPS is the best example of the marketing industry marketing itself. The consensus in the survey science community is that NPS makes all the mistakes. Customer satisfaction, a simple CSAT metric, is better. It has better data properties, it is more precise, it is more correlated to business outcomes." Use CSAT with 5-7 item scales instead.

Force prioritization with constraints Nicole Forsgren: "Let them pick three, just three. Of those three, how often does this affect you? Is this hourly? Is this daily? Is this weekly?" Limit respondents to their top barriers to keep data clean, then measure frequency to weight impact.